Looking Through Search Engine Robots’ Eyes
Whether you are just starting in online business or you have been involved deeply, you always hear the word Search Engine Optimization (SEO) everywhere. Indeed, traffic from search engine is the best because it cost you nothing to get it.
However, in order to get high traffic from search engine, you must be able to gain high search engine ranking. And, getting high search engine ranking is quite a hard job to do. There are many factors that you have to consider.
There is a classic problem about SEO. Search engine robots read your website differently from human visitors. Thus, optimizing your website for search engine can sometimes mean that your website is not user friendly or does not look good for human visitors. The opposite is the same. If you optimize your website for human visitors, for instance putting flash animations or graphics, you might risk getting a website that is hard to read by search engine robots.
SEO is a very large topic to discuss. Search engine robots love texts. You will do well in search engine ranking if you can provide good design while maintaining lots of readable texts.
The problem here is how you can know whether the search engine robots can read your site or not. Is there a way to look through search engine robots´ eyes?
Luckily there is a solution for that question. What you need is a text based web browser.
Just design your website normally and make it friendly for human visitors. After you upload your website, try to visit the page with text based web browser. You will then know how search engine robots read the page. If you feel some part of your website is not right, you then redesign your page. Upload it again, and check it with text based web browser again.
Ok, enough theory. Where can you find a good text based web browser? One of the best text based web browser is Lynx. Lynx can be run from Windows platform and Mac platform. Best of all, it´s free to use. You can find download Lynx from http://lynx.browser.org/ So, just go there, download Lynx, check your website, and make changes if necessary. Good luck with your ranking.